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Utilize These Brainstorming Methods to Improve Your Event

Posted:   March 16, 2017

Think you know all the tricks for a successful brainstorming session? In this month’s blog, we’ll discuss some of the best brainstorming techniques to utilize at every stage of the event planning process. Whether you opt for newly developed apps or classic brainstorming methods, you’ll have plenty of tools for planning a memorable event.

Creating a Mood Board

Creating a mood board may sound childlike, but it can be a great way to develop the experiential architecture of your event. Not only do mood boards help articulate a creative direction in the early stages of planning, but they’re useful as a reference for team members who are less involved in the day-to-day processes.

Bad Ideas Brainstorming

One way to prepare yourself for bursts of inspiration is by deliberately brainstorming the worst ideas that come to mind. For site selection, this might mean beginning the meeting with an exchange about the sites that would be the most disastrous options for the event. Once you start discussing why these locations wouldn’t work, you’ll begin to get a clearer picture of what you are looking for in an event space.

Mapping Out Your Event Operations

Even though the laptop has become a common staple of any strategic event planning session, picking up a pen can trigger different types of ideas. Not only does the act of writing provide your brain with more of an opportunity to retain information, it also allows you to draw creative connections between ideas. Mind mapping entails writing down a central concept and then further exploring it by mapping out correlated, tangential, or parallel material. Every aspect of event planning is connected; creating a mind map can help your team visualize your approach.

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